The CEO of ICCA delivers his vision of the new challenges for the MICE
This Tuesday April 3rd, at the initiative of the Monaco Tourist Authority, the Grimaldi Forum had the great privilege to welcome Martin Sirk, the CEO of ICCA (International Congress and Convention Association) who came to share his expertise about organising and accommodating of international congresses. He delivers at the main actors of business tourism in Monaco gathered in a way to have his personal observations in terms of competitiveness and attractiveness of destination in the universe of MICE. He highlighted the keys to attract customers and success the events.
His key words? Work and teamwork, creativity, understanding of the environment and customer expectations, attention to detail and sharing.
A morning placed under the sign of exchange, which has reinforced Monegasque professionals in the way of excellence that the whole destination Monaco has set itself to transform every event into a unique experience, in terms of success but also of human adventure.